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Building Awareness and Use of Parks and Programming

2019 May Research Building Awareness Park Programming 410

Learn strategies to improve community awareness of available park and recreation amenities and programming.

Multicultural Marketing

2019 May Social Equity Multicultural Marketing 410 2

As the country’s demographics shift to a minority-majority status, what marketing strategies should you employ to market to your increasingly diverse communities?

Branding Your Agency Is Not Only About Generating Revenue

2019 May Member to Member Branding Your Agency 410

Building and executing a robust marketing and awareness strategy for your agency today can help prepare it for tomorrow’s challenges.

Grow Your MarComm Skills!

2019 May NRPA Update Grow Your MarComm Skills! 410

NRPA has designed an online Marketing and Communications Certificate for park and rec professionals tasked with delivering their agency’s messaging.

Are Facebook Ads Worth It in 2019?

2019 May Member to Member Facebook Ads 410

Your agency can use Facebook Ads to help grow your programs, reach new audiences and much more.

Telling the Park and Rec Story

Gina Mullins Cohen 410

Marketing and public relations are important tools to communicate the messages and impact of the diverse field of parks and recreation.

Creating Social Media Policies for Your Parks and Rec Department

2018 January Feature Creating Social Media Policies for Your Parks and Rec Department 410

With proper guidelines and staff training, you can take advantage of all the benefits that social media offers for connecting to citizens, with minimal risk of privacy, copyright and legal concerns.

Five Steps to Unlock Your Agency's Marketing and Branding Potential

2017 September Member to Member Five Steps to Unlock Your Agency's Marketing and Branding Potential 410

With ever-increasing choices and competition, dedicated and specialized marketing and branding is a critical tool to an agency’s survival.

Email Marketing

2017 May Community Center Email Marketing 410

Still the killer app to beat for park and recreation agencies.

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