For more than 60 years, the National Recreation and Park Association (NRPA) and its flagship publication, Parks & Recreation magazine, have helped park and recreation professionals serve their communities by providing cutting-edge content, exclusive research, innovative case-study solutions, and commentary from high-profile government and civic leaders. This industry-leading publication is in the unique position of bringing NRPA members together while providing a much-needed voice to a field where the professionals devote countless hours to ensuring people of all ages, cultures and economic backgrounds have safe places to gather, play and make memories.
An Audience You Won’t Find Elsewhere
NRPA is the leading organization dedicated to supporting local park and recreation agencies — and our flagship publication, Parks & Recreation, is considered one of the best in the industry.
66,500+
average monthly page views across the ezine (and counting!)
81%
of readers say it is their “go-to” source of information about the field of parks and recreation
90%
of readers take action like buying a product or forwarding to a peer after seeing advertising or sponsored content
84%
of readers play a role in purchasing decisions for their organization
What our readers say: “[Parks & Recreation] creates a space uniquely for the community…[and] allows people to see the viewpoints of other parks and areas.”
The Go-To Source of Insights for the Industry
Parks & Recreation magazine is distributed to more than 46,800 subscribers via print and digital versions. Additionally, 4 to 5 people other than the subscriber read a copy of the magazine .
On average, readers spend 65 minutes reading an issue of the magazine .
What our readers say: “I have gotten great ideas [from Parks & Recreation], and I feel like the magazine highlights the ‘best’ of parks and recreation, so it gives me something to strive for in my own department.”
Advertising That Works by Matching the Message
When you advertise in Parks & Recreation, you’re putting your message next to content your audience values. By pairing your message with trusted voices, you’re showing you understand what matters to them.
What our readers say: “[Parks & Recreation] articles are written by people who work in the industry and care to improve life.” And, “In a constantly changing world, Parks & Recreation helps us in the profession to stay abreast of changes and how to adapt to them.”
Promotion and Exposure Opportunities
- Print and digital magazine
- Online ads on NRPA.org
- NRPA Field Notes, our bi-weekly email newsletter
- Good Read, our custom email blasts
- Good Read Spotlight, for companies looking to share educational information
- NRPA Annual Conference
- Open Space Radio Podcast
- Park and Recreation Month
- Family Health and Fitness Day
- NRPA Webinars
- NRPA Research