Attendee Demographics
Quick Facts
82% of Attendees for the annual NRPA Congress and Exposition are park and recreation professionals.
Net Buying Influence
84% of attendees influence purchasing products for their organization.
Attendee Purchasing Power
|
39%
|
Make the Final Purchase.
|
45%
|
Play an important role in recommendation for purchases and services.
|
16%
|
Have No Role.
|
Dollars to Spend
72% of attendees have operating budgets in excess of $1 Million.
Attendee Operating Budgets
|
7%
|
Over $50M
|
10%
|
$25M–$50M
|
7%
|
$15M–$25M
|
16%
|
$5M–$15M
|
28%
|
Less than $1M
|
Exploring Exposition
- 97% of attendees for 2010 NRPA spent time on the Exhibit Show Floor.
- 80% of attendees spent more than 1 hour on the Exhibit Show Floor.
Attendee Show Floor Visitation
|
49%
|
1-4 hours
|
31%
|
4-6 hours
|
14%
|
More than 7 hours
|
6%
|
Less than 1 hour
|
* Information from the 2009 and 2010 Post-Show survey Data.