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Directors School Marketing Toolkit

NRPA encourages you to use the information provided here to showcase your participation in the NRPA Directors School. As a participant and/or graduate, you are among a select group of parks and recreation professionals—you didn’t just attend, you applied and were accepted! Please use these tools to share your dedication to the parks and recreation profession with your friends, with your colleagues, and with the local media. Congratulations on your acceptance into this elite program.

School Logo

As a participant or graduate of Directors School, please feel to show your involvement by using the NPRA Directors School logo in your email signature or through your social media channels.

Sample Press Release for Graduates

Sharing your completion of the NRPA Directors School is a great way to get positive local press while showing your agency’s commitment to the profession.

Oglebay Photos

You can’t ask for a better location for learning than Oglebay. Feel free to use these photos on Facebook, share through your Twitter account, or post to your personal web site. All photos courtesy of Oglebay.

Sample Email Signatures

Show your pride through your email signature. We have shared some samples you are welcome to use—or you can come up with your own!

Sample Social Media Messages

Social media is a great way to share your involvement before, during and after NRPA’s Directors School. Here are some sample tweets and Facebook posts for your use.

Before Directors School

Registered and ready for Year 1 of @NRPA_News #DirectorsSchool! Can’t wait to meet with the other #park & rec pros http://ow.ly/l8JaW

I’m investing in my career and [@ agency/dept] by attending Year 2 of @NRPA_News #DirectorsSchool! http://ow.ly/l8JaW

Facebook: Just registered for Year [1/2] of Directors School through @National Recreation and Park Association. Can’t wait to get started. Here’s what I’ll be doing! http://ow.ly/l8JaW

During Directors School

Just finished my first session at #DirectorsSchool! Can’t wait to apply what I’ve learned on [topic] [@ agency/dept] http://ow.ly/l8JaW [or post picture]

Back for Year 2 of @NRPA_News #DirectorsSchool! Ready to learn and graduate at the end of the week. http://ow.ly/l8JaW [or post picture]

Facebook: Made it to Oglebay in Wheeling, WV! Just finished up a session on [topic]. Can’t wait to get home and start implementing these new ideas! [Include picture from Directors School]

After Directors School

Completed Year 1 of #DirectorsSchool! I’ll be applying what I learned all year [@agency/dept]. Can’t wait for next year! http://ow.ly/l8JaW

Just graduated from #DirectorsSchool! I’ve invested in my career [@agency/dept] and encourage others to do the same! http://ow.ly/l8JaW

Facebook: I just [completed Year 1 of] OR [graduated from] Directors School. It was a great time and I’ll be applying what I learned all year at [@agency/dept]! http://ow.ly/l8JaW

Graduate Checklist

Congrats! You just completed two years of professional development that has hopefully left you inspired and invigorated in your career.

Here are a few things to do right now: