The Park Champion™ Initiative (PCI) is NRPA’s signature grassroots advocacy training program that provides our members with the information, skills and experience needed to be effective advocates for parks and recreation. The PCI will engage and educate NRPA members about the importance of actively advocating for their agency and communities, cultivating future industry leaders that will build influential relationships between constituents and government officials at the local, state and federal level.
This train-the-trainer model enables Park Champions™ to build the movement of parks and recreation across the country, starting in their communities.
As Park Champions™, NRPA members serve as year-round ambassador or their community to their elected officials. With the support of the NRPA Public Policy and Advocacy team, Park Champions™ learn how to be effective advocates through combining data and storytelling, building inclusive coalitions, and sharing these best practices with their communities.
Already familiar with public policy and advocacy and looking to level up your skills? This certificate program builds on the Asynchronous version, offering concrete opportunities to refine your advocacy skills. Designed for park and recreation professionals, this certification will help you connect with your local officials, advocate for more funding, and train your staff or community members to become advocates on behalf of your agency.
Modules include: Research, Storytelling Community Power Mapping, Coalition Building, Fundraising, Education 101, Training Your Advocates, Action Plan.
This version is available for $XXX and awards XX.XX CEU.
Who can I contact if I have any questions?
NRPA will serve as a resource hub and strategic partner, empowering members to bring learnings back into their communities and sustainably mobilize local park and recreation movements.
Please reach out to NRPA Public Policy and Advocacy staff at advocacy@nrpa.org with any questions.
