Park and recreation professionals build important relationships with parents, caregivers and families in their communities to work toward a world in which every child can access park and recreation sponsored sports programs. To raise awareness about the benefits of these programs, NRPA has developed a communications toolkit, in partnership with the Walt Disney Company, to help park and recreation professionals make connections and encourage participation in park and recreation youth sports programs. This toolkit provides data-backed messaging, sample social media posts, template graphics and more.

Download the Free Toolkit

The toolkit provides easy-to-edit language you can use in email outreach, social media posts, press releases, on your website and more. To make these communications easier, we are including graphics for Facebook, Instagram and Twitter; postcards; a poster; websites; emails; and a flier. See the sections below to download these customizable resources:

Facebook, Instagram and Twitter Graphics

Use these social media graphics to invite families to learn more about and/or sign up for your youth sports programs. You can easily update these graphics with your logo and website URL.

Download the Social Media Graphics



Data shows that direct mail is a great way to reach families in your community! Use these postcards to share about your youth sports offerings. You can easily update these graphics with your logo, website URL and specific sports you offer.

Download the Postcards



Easily share about #ParkAndRecSports by hanging up this poster in your parks, recreation centers or wherever else is appropriate! You can update the poster with your logo and website URL.

Download the Poster


Website Graphics

Use this website header and additional graphics to ensure families in your community know about your youth sports programs.

Download the Website Graphics

Email Graphics

You can easily drop this email header and graphics into your newsletter or email outreach to families, ensuring your email is eye-catching and speaks to your community. You can add your park and recreation agency’s name to the header, too.

Download the Email Graphics



School districts have a direct, easy communication path to families in your community. You can update the flier we created and share it with schools, asking them to send home the flier with students.

Download the Flier

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