Adults throughout the United States intend to give the gift of outdoor activities this holiday season. Whether athletic shoes or clothing, sports or exercise equipment, exercise classes or lessons, camping or outdoor gear, bikes and more, giving a gift of outdoor activities is giving the gift of health and wellness.

Local parks, trails and green spaces are the perfect places to test out your new holiday gifts.

Key Findings:

  • Seventy-six percent of U.S. adults intend to spend money on holiday gifts associated with outdoor activities
  • Nearly half of all U.S. adults intend to spend $100 or more on holiday gifts associated with outdoor activities
  • Eighty-seven percent of parents overall and 90 percent of parents with children under 13 years old intend to spend money on holiday gifts associated with outdoor activities
  • Gen Zers and millennials are most likely to spend money on holiday gifts associated with outdoor activities
  • Millennials and Gen Xers are more likely to spend $100 or more holiday gifts associated with outdoor activities


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