Important Notice: After much consideration, NRPA has cancelled the 2020 NRPA Annual Conference in Orlando, Florida. NRPA remains committed to the professional growth and ongoing development of park and recreation professionals. More information about the virtual conference plans will be available soon. Learn more.


Get the best return on your investment by getting noticed by 8,000 attendees as a sponsor of the NRPA Annual Conference. Year after year, at least 91% of attendees have purchasing power and 88% are at the management level or higher. Don’t miss this opportunity to build your brand and introduce your product or service to the largest gathering of park and recreation professionals in the nation. NRPA provides a variety of highly visible sponsorship opportunities and a robust package of benefits to each participating sponsor.

Act now to secure the best opportunities at the best rates.

For sponsorship opportunities, please contact Lindsay Shannon at or 703.858.2178.


Get Your Brand in Front of these Quality Leads:


Play a role in their agency's purchasing process.


Spend time shopping the Exhibit Hall for products and services.


Are at the management level or higher in their profession.


See the Exhibit Hall as a valuable part of the Conference.



Sponsorship Opportunities

Please Note: All companies wanting to purchase sponsorships or branding opportunities must be exhibiting at the conference.

All sponsors will receive the following benefits:

  • Recognition with logo in the conference preliminary program, Pocket Guide, Exhibit Hall Guide and Parks & Recreation magazine
  • Sponsor recognition on the conference website and in the mobile app
  • Sponsor medallion at booth and special staff badge ribbons
  • Recognition with logo at the Opening General Session and on sponsor banners in convention center
  • Upgraded exhibitor listing and highlighted booth on the map in the Exhibit Hall Guide

Attendee Resources

Neck Wallets
Every attendee will be wearing your brand around their necks when your logo is prominently featured on the official NRPA Annual Conference badge holder!

Target Audience: All Attendees

Conference Bags
Gain major attention by prominently displaying your logo on the attendee bags. NRPA has chosen an eco and user-friendly bag option that attendees will not only tote at the show, but will make its way back to the offices and homes of all attendees for continued use. This highly visible sponsorship continues after the close of the show floor with this take-home item.

Target Audience: All Attendees

Official Pocket Guide
This highly visible opportunity brands the official Pocket Guide for the Annual Conference. Every attendee uses this resource to navigate their way through the schedule, hours, exhibit hall information and convention center maps. 

Target Audience: All Attendees

Conference App
Our conference mobile app is giving the attendees the ability to manage their schedule, receive real-time announcements, and navigate the exhibit hall right in the palm of their hand. With prominent logo placement on each page of the application, attendees won’t be able to miss you as they manage their time at the event.

Target Audience: All Attendees

Our shuttle buses transport thousands of attendees between conference events and hotels. Each bus is provided with a graphic of the company or product logo. The company or product logo is also included on all shuttle route signs outside the convention center and in each conference hotel. This will also give you exposure around the city of Orlando!

Target Audience: All Attendees

Selfie Station
Broadcast your brand with a sponsored selfie station! Placed in a prominent traffic area, selfie stations are a place where attendees can stop to take pictures in front of a branded background. These stations include fun props to make them interactive and they encourage attendees to share their selfies on social media. Not only will your brand be seen by all of the NRPA attendees in Orlando, but also by those following NRPA and our attendees from home!

Target Audience: All Attendees

Charging Station
Keep everyone’s electronics juiced up with this highly visible sponsorship! Your logo will be displayed on the charging station which is strategically located in a high traffic area of the convention center.

Target Audience: All Attendees



Opening Party
Kick off the conference with a bang by sponsoring the opening celebration. More than 2,500 attendees will enjoy hours of entertainment, food and beverages. Company mentioned in all event promotion, social media, signage and party tickets. 

Attendance: 2,500

Target Audience: All Attendees

Best of the Best
Gain exposure while showing your support of the industry to 500 individuals who attend this prestigious awards ceremony. Sponsor will receive recognition on stage at the event as well as logo recognition on all event materials

Attendance: 500

Target Audience: All Attendees

Health and Wellness Activity
Every year NRPA offers a health and wellness activity to our attendees during the conference. Whether it be Yoga, Zumba or Pickleball, you’ll want to get in on the action! Sponsor will receive brand recognition at all mentions of the event as well as on a promotional item to be given away at the event.

Attendance: 100

Target Audience: All Attendees


Education & Meetings

Education Sessions
One of the top reasons people attend the conference is for education. We have over 220 sessions that could include your company’s logo! Your brand will be mentioned and displayed in all presentations and signage. Up to four companies may participate in this sponsorship.

Attendance: 4,500

Target Audience: All Attendees

Learning Playground
Sponsor some of the most interactive and fun sessions we offer! The Learning Playground is located on the exhibit hall floor and is always guaranteed to draw a crowd. Sponsor will receive recognition at each session as well as signage.

Attendance: 125 per session, 6 sessions total

Target Audience: All Attendees

Directors' Corner Sessions
These popular sessions are intended for director and executive-level professionals. Directors' Corner sessions focus on trending issues and challenges facing cities across the country. Sponsor will receive recognition at every session and on signage.

Attendance: 150 per session

Target Audience: Urban Directors

Over 20 sessions from conference are streamed live and recorded for continued access up to 2 years following the event. This is your opportunity to have your brand placed within the learning products, place video advertisements, website banners, or other possible opportunities for brand recognition.

Attendance: 1000+

Target Audience: All Audiences

Network Meetings
Get in front of the most engaged members at conference by sponsoring the Network Meetings. Network meetings are collaborative exchanges with like-minded professionals in topical areas of the field. The Networks include top professionals in the areas of, administrators, aquatics, armed forces, citizens, education, inclusion/accessibility, conservation and young professionals. Sponsorship will include a giveaway to all attendees participating in the meetings as well as logo recognition on signage.

Attendance: 350

Target Audience: All Attendees


Exhibit Hall

Cash Giveaway
Sponsor two $1,000 cash drawings from your booth during Exhibit Hall Hours. Attendees will visit your booth to enter so don’t miss this opportunity for a great traffic driver!

Promotional Giveaways
Giveaway a promotional item of your choice during one of these four time slots below. Each attendee walking through the entrance of these events will receive your item. Signage will also be provided throughout the exhibit hall promoting your item.

  • Opening General Session
  • Day 1 opening of the Exhibit Hall
  • Day 2 of the opening of the Exhibit Hall

EXPOdition Scavenger Hunt

Engage attendees and drive traffic across the show floor by becoming the sponsor of our interactive game in the exhibit hall. More than 1,000 attendees will participate to win prizes throughout the show. Your logo will be included on all signage and promotion for games and the prize drawing will be held at your booth.

Participation: 1,000

Target Audience: All Attendees

Aisle Signage
Catch the attendees attention as they navigate the exhibit hall by prominently displaying your company on all the aisle signage!

Education Wifi
Keep the attendees connected! Be the provider of wifi for the education area for attendees. Brand recognition will be provided on signage promoting the wifi and all attendees will be automatically directed to your company’s URL when they login. 


Branding Opportunities

These are opportunities to gain extra exposure at the conference but are not considered full sponsorships and do not include the sponsorship benefits listed above.

App Push Notification
Get your message out to attendees through our App! Purchase a push notification to invite attendees to your booth, let them know about an activity happening in your space or just give them general information about your company. Time slots are on a first come first serve basis.

EXPOdition Game Card Square
This popular exhibit hall game is an attendee favorite year after year, sending them on a visit to every participating booth. More than 1,000 cards are submitted each year for prizes. Purchase includes your company name and booth number on a game square.

Gift Card Giveaways
Put cash and prizes into the hands of attendees by sponsoring the Gift Card Giveaways. Every hour, one lucky attendee will win a cash gift card ranging from $100-$250. Your name will be announced in the exhibit hall along with your logo on signage and the winner sent to your booth!

Conference Bag Insert
Catch attendee attention by dropping a flyer or a fun promotional take home item in our conference bags!