The NRPA Annual Conference is the largest gathering of park and recreation professionals in the world, and the best event for companies to showcase their products and services to thousands of people with purchasing power from the park and recreation field and beyond.

This fall, we will host the first-ever hybrid experience of the NRPA Annual Conference in Nashville, Tennessee. The 2021 NRPA Annual Conference will give park and recreation professionals, champions and industry suppliers the opportunity to attend the conference in person or virtually.

September 21–23, 2021
Music City Center, Nashville, TN

Important Notice: The safety of our staff and attendees is of the utmost importance to NRPA. We will follow all federal, state and local guidelines set for in-person gatherings, as well as recommendations provided by the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). In-person attendees can anticipate daily health and wellness check points, physical distancing and face covering requirements, as well as other health and safety protocols. If, at any time, NRPA feels we cannot create and maintain a safe in-person event or if any federal, state or local restrictions prevent us from hosting an in-person event, NRPA will cancel the in-person component while continuing to offer a quality virtual event. Read the full statement.



Sponsorship Opportunities

Expand your reach by sponsoring the Nashville and virtual conferences. Sponsorship opportunities for the virtual event are now available!

2021 Nashville Event Sponsorship Opportunities

Please Note: All companies wanting to purchase sponsorships or branding opportunities must be exhibiting at the conference.

Sponsors will receive the following benefits:*

  • Recognition with logo in Parks & Recreation magazine.
  • Recognition with logo in the digital Exhibit Hall Guide.
  • Sponsor recognition on the conference website and in the mobile app.
  • Sponsor floor sticker at booth.
  • Recognition with logo at the virtual Opening General Session and on sponsor banners in convention center.
  • Upgraded exhibitor listing and highlighted booth on the map in the digital Exhibit Hall Guide and Conference App.

*Deadline to be included in signage: Tuesday, July 8
*Deadline to be included in Parks & Recreation magazine: Friday, July 23


Attendee Resources

Logo Upgrade

Include your logo on your company listing in the digital Exhibit Hall Guide and the conference app.

Registration sponsor – NEW

Welcome each NRPA attendee with a significant branding impression by sponsoring registration at the event. Your company logo and/or branding will be strategically placed on the registration structures and self-serve registration kiosks. Additionally, once an attendee registers for the event, an automatic confirmation email will be sent and will include branding with a link back to your website.

Conference Bags – SOLD

Gain major attention by prominently displaying your logo on attendee bags. NRPA has chosen and eco- and user-friendly bag option that attendees will not only tote at the show but will make its way back to the offices and homes of all attendees for their continued use. This highly visible sponsorship continues after the close of the show floor with this take-home item.

Conference App – SOLD

Our conference mobile app is giving the attendees the ability to manage their schedule, receive real-time announcements, and navigate the exhibit hall right in the palm of their hand. With prominent logo placement on each page of the application, attendees will not be able to miss you as they manage their time at the event.

Neck Wallets – SOLD

Every attendee will be wearing your brand around their necks when your logo is prominently featured on the official NRPA Annual Conference badge holder.


Musical City Experiences (3)
NRPA has designed and planned three musical experiences. Each experience will follow federal, state and local health and safety guidelines while engaging attendees and providing fun, entertaining experiences. Both indoor and outdoor venues have been selected which will allow attendees the choice to select an option that fits their interests and comfort with social gatherings. One event will be held each evening, Monday, Tuesday, and Wednesday. Sponsorship includes:

  • Branding on event signs
  • Branding on event promotions
  • Acknowledgement of sponsor hosting event in dedicated email to each social group

Attendee Luncheon 2 opportunities or exclusive – NEW

All NRPA conference attendees will be enjoying a courtesy lunch. Box luncheon stations will be placed in the exhibit hall for distribution to all conference attendees. One lunch will be provided courtesy to all conference attendees on either day one or day two on their agenda. You can be a sponsor of the luncheon. You will be promoted as sponsor of lunch to attendees in communication where we mention the lunch and also will be featured on signage at entrance to lunch, around box stations and exhibit hall.


Exclusive Educational Sponsor - SOLD

One of the top three reasons people attend the conference is to receive continuing educational credits. Your branding would be included in the following areas.

  1. Branding on the health screening station
  2. Branding on education session signage
  3. Branding on the education introduction slide


Exhibit Hall

Official Show Giveaways

Sponsor one of two official show giveaways Each attendee walking through the entrance of the exhibit hall will receive this item. Signage will be provided throughout the exhibit hall promoting the giveaway item.

Aisle Signage – SOLD

Catch attendees’ attention as they navigate the exhibit hall by prominently displaying your company on all the aisle signage!

EXPOdition Scavenger Hunt – SOLD

Engage attendees and drive traffic across the show floor by becoming the sponsor of our interactive game in the exhibit hall. Attendees will participate to win prizes throughout the show. Your logo will be included on all signage and promotion for games. The prize drawing will be held at your booth.

Official Cash Giveaway – SOLD

Sponsor two $500 cash drawings from your booth. Attendees will visit your booth to enter, so do not miss this opportunity. It is a great traffic driver!

Branding Opportunities

These are opportunities to gain extra exposure at the conference, but they are not considered full sponsorships and do not include the sponsorship benefits listed above.

App Push Notification

Get your message out to attendees through our conference app. Purchase a push notification to invite attendees to your booth, alert them about an activity happening in your space, or just give them general information about your company. Time slots are on a first come, first served basis.

EXPOdition Game Card Square

This popular exhibit hall game is an attendee favorite year after year, sending attendees to visit every participating booth. Purchase includes placement of your company name and booth location on the game square.

Banners and Column Wraps – NEW!

Create energy and excitement as NRPA attendees navigate between educational sessions and exhibit hall at Music City Center in Nashville, Tennessee. Drive traffic to your booth with product images and branding.

Escalator Clings – NEW!

Create an immediate impact by promoting your company’s branding and booth number on the escalators carrying NRPA attendees between sessions and the exhibit hall. You can sponsor the glass railings and runners.

Floor Decal sponsor – NEW!

Lead attendees to your booth by placing your logo on the floor decals. This is a great way to promote your brand and drive attendees to your booth.

2021 Virtual Event Sponsorship Opportunities

The 2020 NRPA Annual Conference: A Virtual Experience (NRPA Virtual) brought together more than 3,000 attendees and 70 exhibitors and sponsors over three days in an unprecedented year! The virtual conference platform provided the same caliber of education sessions, Continuing Education Units (CEUs) and keynote speakers as in previous years.

Buying Power

Virtual conference attendees are buyers with purchasing power. The NRPA Annual Conference is an excellent place for you to showcase your products and services to this key target audience.

  • 41% had never attended the conference
  • 63% have a $10M operating budget
  • 75% represent Municipality/Park District/County
  • 81% represent executive to management levels

*Survey results from the 2020 NRPA Annual Conference: A Virtual Experience



2021 Virtual Event Sponsorship Levels


Benefits & Features Exhibitor $1,500 Virtual Booth Only $1,200 With An In-Person Booth Silver $3,500 Virtual Booth Only $2,800 With An In-Person Booth Gold $9,000 Virtual Booth Only $7,200 With An In-Person Booth Platinum $12,000 Virtual Booth Only $9,600 With An In-Person Booth
Content Inside of Booth: PDFs, Videos, Catalogs, etc.
Full Conference Virtual Access 1 2 4 8
Exhibitor Staff Virtual Access 2 6 8 12
Call to Action Buttons 2 3 4 6
Ability to See When An Attendee Enters Booth And Message
Attendee Badge Scan
Doorbell/Chime When Attendee Messages
Double Priority Points Towards In-Person 2022
Listing in Exhibitor Directory
Listing in Product Category Directory
Live Chat Text
Metrics for Booth Activity
Quick Facts Data Tags to Enhance Searchabiilty
Welcome Video
2D Booth Button/Content Areas   2 4 6
2D Booth Experience Templates to Highlight Your Products  
Featured on Sponsor Page  
Sponsor Call Out Button in Booth  
Highlighted on Sponsor Page  
Live Video In-Booth Via Exhibitors Own Zoom License  
Logo Recognition on NRPA Web Site  
Priority Placement Within Exhibitor Directory Page Listing  
Request Meetings with Attendees Through Matchmaking     50 100
Live Events    
One-Time Use Of NRPA Membership List (Direct Mail Only)*    
One-Time Use Pre And Post Show Attendee List (Direct Mail Only)*    
Up to Six Rotating Banners In Booth    
Virtual Swag/Raffles    
Agenda Page (Schedule At A Glance) Rotating Banner     Bottom Banner Top Banner
Attendee Dashboard Rotating Banner     Bottom Banner Top Banner
Exhibitor Directory Banner Ad     Bottom Banner Top Banner
Sponsor Page     Bottom Banner Top Banner
Dedicated Thank You To Sponsors Email Before And After Event      
Get Attendee Information For Everyone That Comes To Your Booth      
Inclusion in NRPA Virtual Conference Wrap Up E-Blast      
Inclusion in Thank You Listing In Parks & Recreations Magazine      
Main Lobby Banner with Link to Booth      
Sitewide Alert Messages to Highlight Booth 1X Daily      
Thank You Recognition Via NRPA Social Media Channels      
Virtual Swag/Raffles Featured in Attendee Dashboard