Refresh not Rebrand: How to Update Your Brand Without Changing Your Identity

10/29/2020 3 p.m. EDT

Session Type:  Education Session (1 hour)

Track: Public Relations and Marketing


Many of us grapple with whether or not to spend scarce resources on rebranding. Apex did, and we are here to tell you why it paid off. Learn how we accomplished a full update of all of our external tools (logo, website, activity guide and registration system), the budget and whether or not we used contractors to help us.


Learning Outcomes:

Learn how to evaluate whether their organization needs to refresh/rebrand.

Identify where to start the refresh/rebrand process and how long ahead of time they should plan for it.

Identify if you need to hire an outside consultant and how to go about doing so.



Katie Groke

Director of Communications, Marketing and Community Outreach, Apex Park and Recreation District

Katie Groke, CPRP has a diverse communications background. She has worked for Big Brothers Big Sisters, The White House Project, NCAA, Choice USA and Planned Parenthood of the Rocky Mountains. A graduate of the University of Wyoming where she played on a soccer scholarship, Groke also has an MPA from the University of Colorado at Denver and is a graduate of NRPA Directors School.

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