10/27/2020 4:30 p.m. EDT
Session Type: Education Session (1 hour)
Track: Public Relations and Marketing
Social media is built around one simple fact: people love to share and show off. Over the past few years, restaurants have been changing lighting, plates and even the food they serve, because the most successful business owners understand that making "Insta-worthy" experiences invites visitors to post pictures and share their experience with friends. We as park and recreation marketing professionals can learn a lot from the ice cream shops and taco trucks and find little ways to make our parks, programs and events more photo-friendly. Keep in mind, you’re not just making visitors’ feeds more exciting, but you’re also empowering an army of amateur marketing representatives to spread the word about your great department, free of charge. It's a little bit of planning on the front-end for a whole lot of engagement in return!
Identify and implement strategies that encourage visitors to take and post photos at facilities and programs.
Take better photos with smart phone cameras, enabling them to prepare their spaces for guests to take better photos.
Understand the value of User Generated Content (UGC) and how to work with recreation staff early in the process to encourage it.
Marketing and Communications Manager, Mansfield (Texas) Parks and Recreation
With backgrounds in media and freelance marketing consulting, Ann Beck has spent her career helping organizations find their voice and define their image. Since joining the world of parks and recreation, she’s been on a mission to bring that same clarity to cities and parks departments everywhere.