Attendee Demographics

Who Attends the Conference?

Are you interested in exhibiting at the NRPA Annual Conference but you’re curious what types of prospective customers will be there? Here is a breakdown of the demographics of the attendees and their employers.

Area of Responsibility
Percentage
Administration 16%
Athletics & Sports 8%
Customer Service
8%
Maintenance & Facilities 8%
Marketing & Communications 7%
Park Resources 6%
Tourism & Special Events
6%
Aquatics
5%
Inclusion & Accessibility 5%
Leisure & Aging 5%
Volunteer Management
5%
Arts & Cultural Resources 4%
Education 4%
Citizen 2%
Information Technology 2%
Other 2%
Armed Forces Recreation 1%

 

Attendee Education Level
Percentage
Bachelor's Degree 55%
Master's Degree 29%
Some College
7%
Associate's Degree 3%
Doctorate 3%
High School 2%
Trade, Technical, Vocational training
1%

 

Attendee Employer Type
Percentage
Municipality/Park District/County 71%
Other 8%
Federal Government
6%
State Government 5%
College or University
3%
Independent Consultant Firm
2%
Playground Equipment Manufacturer/Supplier
1%
Landscape Architect/Design Firm 1%
School District 0%

 

Attendee Employer Location Type
Percentage
Suburban 31%
Urban 24%
County
21%
Special Park District
10%
Rural
6%
Other
6%
State
1%
Educational Institution
0%

 

Attendee Occupation
Percentage
Park & Recreation Professional
76%
Other (e.g.: Landscape Architect, Agronomist, Historian, Naturalist, Mechanic, etc.) 7%
Armed Forces Recreation Professional
4%
Park Advocate/Civic Leader
3%
Consultant
2%
Educator/Researcher
2%
Supplier
2%
Non-Profit Service Provider
2%
Student 2%
Retired Professional 1%
Volunteer/Coach 0%

 

Attendee Occupation Level
Percentage
Middle Management
44%
Executive Management
41%
Staff
15%

 

Attendee Purchasing Role
Percentage
Make final decision
38%
Make final recommendation 28%
Part of the recommendation process
27%
Do not have a purchasing role
8%

 

Attendee's Employer's Annual Operating Budget
Percentage
Over $10 million
40%
$500k-$2.5 million
20%
$2.5-$5 million
17%
$5-$10 million
16%
Under $500k
8%


To Reach this Qualified Audience, Book Your Booth Today!
Contact Lindsay Shannon at exhibits@nrpa.org or 703-858-2178