Attendee Demographics
Who Attends the Conference?
Are you interested in exhibiting at the NRPA Annual Conference but you’re curious what types of prospective customers will be there? Here is a breakdown of the demographics of the attendees and their employers.
Area of Responsibility |
Percentage |
Administration | 16% |
Athletics & Sports | 8% |
Customer Service |
8% |
Maintenance & Facilities | 8% |
Marketing & Communications | 7% |
Park Resources | 6% |
Tourism & Special Events |
6% |
Aquatics |
5% |
Inclusion & Accessibility | 5% |
Leisure & Aging | 5% |
Volunteer Management |
5% |
Arts & Cultural Resources | 4% |
Education | 4% |
Citizen | 2% |
Information Technology | 2% |
Other | 2% |
Armed Forces Recreation | 1% |
Attendee Education Level |
Percentage |
Bachelor's Degree | 55% |
Master's Degree | 29% |
Some College |
7% |
Associate's Degree | 3% |
Doctorate | 3% |
High School | 2% |
Trade, Technical, Vocational training |
1% |
Attendee Employer Type |
Percentage |
Municipality/Park District/County | 71% |
Other | 8% |
Federal Government |
6% |
State Government | 5% |
College or University |
3% |
Independent Consultant Firm |
2% |
Playground Equipment Manufacturer/Supplier |
1% |
Landscape Architect/Design Firm | 1% |
School District | 0% |
Attendee Employer Location Type |
Percentage |
Suburban | 31% |
Urban | 24% |
County |
21% |
Special Park District |
10% |
Rural |
6% |
Other |
6% |
State |
1% |
Educational Institution |
0% |
Attendee Occupation |
Percentage |
Park & Recreation Professional |
76% |
Other (e.g.: Landscape Architect, Agronomist, Historian, Naturalist, Mechanic, etc.) | 7% |
Armed Forces Recreation Professional |
4% |
Park Advocate/Civic Leader |
3% |
Consultant |
2% |
Educator/Researcher |
2% |
Supplier |
2% |
Non-Profit Service Provider |
2% |
Student | 2% |
Retired Professional | 1% |
Volunteer/Coach | 0% |
Attendee Occupation Level |
Percentage |
Middle Management |
44% |
Executive Management |
41% |
Staff |
15% |
Attendee Purchasing Role |
Percentage |
Make final decision |
38% |
Make final recommendation | 28% |
Part of the recommendation process |
27% |
Do not have a purchasing role |
8% |
Attendee's Employer's Annual Operating Budget |
Percentage |
Over $10 million |
40% |
$500k-$2.5 million |
20% |
$2.5-$5 million |
17% |
$5-$10 million |
16% |
Under $500k |
8% |
To Reach this Qualified Audience, Book Your Booth Today!
Contact Lindsay Shannon at exhibits@nrpa.org or 703-858-2178