Attendee Demographics
Who Attends the Conference?
Are you interested in exhibiting at the NRPA Annual Conference but you’re curious what types of prospective customers will be there? Here is a breakdown of the demographics of the attendees and their employers.
| Area of Responsibility |
Percentage |
| Administration | 16% |
| Athletics & Sports | 8% |
| Customer Service |
8% |
| Maintenance & Facilities | 8% |
| Marketing & Communications | 7% |
| Park Resources | 6% |
| Tourism & Special Events |
6% |
| Aquatics |
5% |
| Inclusion & Accessibility | 5% |
| Leisure & Aging | 5% |
| Volunteer Management |
5% |
| Arts & Cultural Resources | 4% |
| Education | 4% |
| Citizen | 2% |
| Information Technology | 2% |
| Other | 2% |
| Armed Forces Recreation | 1% |
| Attendee Education Level |
Percentage |
| Bachelor's Degree | 55% |
| Master's Degree | 29% |
| Some College |
7% |
| Associate's Degree | 3% |
| Doctorate | 3% |
| High School | 2% |
| Trade, Technical, Vocational training |
1% |
| Attendee Employer Type |
Percentage |
| Municipality/Park District/County | 71% |
| Other | 8% |
| Federal Government |
6% |
| State Government | 5% |
| College or University |
3% |
| Independent Consultant Firm |
2% |
| Playground Equipment Manufacturer/Supplier |
1% |
| Landscape Architect/Design Firm | 1% |
| School District | 0% |
| Attendee Employer Location Type |
Percentage |
| Suburban | 31% |
| Urban | 24% |
| County |
21% |
| Special Park District |
10% |
| Rural |
6% |
| Other |
6% |
| State |
1% |
| Educational Institution |
0% |
| Attendee Occupation |
Percentage |
| Park & Recreation Professional |
76% |
| Other (e.g.: Landscape Architect, Agronomist, Historian, Naturalist, Mechanic, etc.) | 7% |
| Armed Forces Recreation Professional |
4% |
| Park Advocate/Civic Leader |
3% |
| Consultant |
2% |
| Educator/Researcher |
2% |
| Supplier |
2% |
| Non-Profit Service Provider |
2% |
| Student | 2% |
| Retired Professional | 1% |
| Volunteer/Coach | 0% |
| Attendee Occupation Level |
Percentage |
| Middle Management |
44% |
| Executive Management |
41% |
| Staff |
15% |
| Attendee Purchasing Role |
Percentage |
| Make final decision |
38% |
| Make final recommendation | 28% |
| Part of the recommendation process |
27% |
| Do not have a purchasing role |
8% |
| Attendee's Employer's Annual Operating Budget |
Percentage |
| Over $10 million |
40% |
| $500k-$2.5 million |
20% |
| $2.5-$5 million |
17% |
| $5-$10 million |
16% |
| Under $500k |
8% |