Attendee Demographics

Who Attends the Conference?

Are you interested in exhibiting at the NRPA Annual Conference but you’re curious what types of prospective customers will be there? Here is a breakdown of the demographics of the attendees and their employers (according to survey results from 2022 NRPA Annual Conference attendees).

Area of Responsibility
Percentage
Administration 19%
Athletics & Sports 10%
Maintenance & Facilities 9%
Marketing & Communications 7%
Park Resources 11%
Tourism & Special Events
7%
Aquatics
6%
Inclusion & Accessibility 5%
Leisure & Aging 6%
Volunteer Management
5%
Arts & Cultural Resources 4%
Education 4%
Information Technology 2%
Other 3%
Armed Forces Recreation 1%

 

Attendee Employer Type
Percentage
Municipality/Park District/County 73%
Other 10%
Federal Government
3%
State Government 6%
College or University
2%
Independent Consultant Firm
2%
Playground Equipment Manufacturer/Supplier
2%
Landscape Architect/Design Firm 1%
School District 1%

 

Attendee Employer Location Type
Percentage
Suburban 33%
Urban 27%
County
15%
Special Park District
11%
Rural
7%
Other
6%
State
1%
Educational Institution
1%

 

Attendee Occupation
Percentage
Park and Recreation Professional
81%
Other (e.g.: Landscape Architect, Agronomist, Historian, Naturalist, Mechanic, etc.) 5%
Armed Forces Recreation Professional
2%
Park Advocate/Civic Leader
3%
Consultant
2%
Educator/Researcher
2%
Supplier
2%
Nonprofit Service Provider
2%
Student 1%

 

Attendee Occupation Level
Percentage
Middle Management
43%
Executive Management
40%
Staff
17%

 

Attendee Purchasing Role
Percentage
Make Final Decision
37%
Make Final Recommendation 27%
Part of the Recommendation Process
28%
Do Not Have a Purchasing Role
8%

 

Attendee's Employer's Annual Operating Budget
Percentage
Over $10 million
46%
$500k-$2.5 million
16%
$2.5-$5 million
16%
$5-$10 million
17%
Under $500k
5%