The Revenue Development and Management School is the most comprehensive and unique professional development program focusing on proven revenue management and development techniques. It’s targeted towards agencies that rely wholly or in part on generating revenues, such as organizations associated with state or local parks, recreation, leisure services, military recreation and other non-profits.

March 10-15, 2019
Oglebay Resort and Conference Center
Wheeling, West Virginia

Register Now


Learning Objectives

  • The basic components of revenue development and management
  • How to position parks and recreation as an essential service that drives economic development
  • The value of developing partnerships with community and corporate sponsors
  • How to develop a cost recovery plan
  • Where to find cost savings and efficiencies
  • How to find additional revenue-generating areas within your agency


Year One Session Topics Year Two Session Topics
Budgeting Strategic Planning
Creative Revenue Development Design for Maximizing Revenue
Marketing Techniques Business Plans for Successful Projects
Pricing for Cost Recovery Media and Public Relations
Contract Services Management Techniques for Financial Sustainability
Developing Foundations Developing a Marketing Plan
Professional Ethics Creating Value Through Innovation


Who Should Attend

Agency supervisors, managers and directors who are responsible for generating revenues.

Participant Insight

Revenue Development and Management school provided a comprehensive overview of all aspects in the parks and recreation business which affect revenue. It provided great networking opportunities with other municipalities, and many valuable tools to take back to your own municipality and apply.” --Jillian Fleming, City of Waterloo, Waterloo, Ontario, Canada

Best educational experience I have had in my professional career. I will be implementing many of the strategies I learned when I get back to my home community.” --Gary Johnson, Town of Smithfield Parks and Rec. Dept., Smithfield, NC

I have attended NRPA Congress for 10 years plus I attended many other executive development schools. This was by far the most pertinent, in-depth and professionally relevant school I have ever attended. Period!” --Mark Tummons, City of Clarksville, Clarksville, TN

The Revenue Development and Management School provides the opportunity for professionals in the field to enhance their skills and share current (real-life) issues with each other in an effort to improve parks and recreation operations throughout the country.” --Carolyn Angiollillo, Manatee County Parks and Recreation Dept., Bradenton, FL

Future Revenue Development and Management School Dates:

  • March 10-15, 2019

Additional Information

For more information about the program content, contact customer service at

For more information on registration and other details, contact Oglebay Resort and Conference Center at

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