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Arts and Cultural Programming: A Leisure Perspective

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Arts and Cultural Programming: A Leisure Perspective draws on current knowledge of leisure programming strategies for small, medium-sized, and large organizations in a variety of settings, including community recreation, community and cultural arts, nonprofit organizations, hospitality, tourism, public relations, and event management. The book uses terms and ideas from the leisure and recreation fields, making it easier for even those with little knowledge of arts and cultural programming to design, plan, manage, and evaluate events. The authors provide step-by-step application of basic theory and approaches to designing and implementing one-time events, annual or seasonal events, and yearlong programs. They also share practical advice on topics such as finding your audience, budgeting, recruiting volunteers, and marketing your event.

A Human Kinetics book

2008 •: 264 pages • softcover

$42 (member & non-member)

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