NRPA Park Pulse

December 30, 2016, Department, by NRPA

Park Pulse 410

Each month, through a poll of Americans that is focused on park and recreation issues, NRPA Park Pulse will help to tell the park and recreation story. Questions span from the serious to the more lighthearted, and with this month’s poll, we take a closer look at how much Americans planned to spend in 2016 on holiday gifts associated with outdoor activities.

Most Americans Plan to Buy Holiday Gifts Associated with Outdoor Activities, Survey Finds

A Park Pulse poll conducted by the National Recreation and Park Association asked
1,021 Americans ages 18+ how much they plan to spend this year on holiday gifts
associated with outdoor activities (e.g., athletic shoes/clothing, sports/exercise
equipment, exercise classes/lessons, camping/outdoor gear, bikes, etc.).

NRPA encourages Americans to spend more time outdoors at their local parks and recreation centers.

74% - of Americans plan to purchase gifts associated with outdoor activities

13% - Less than $25
13% - $25-49
16% - $50-99
26% - $100-249
17% - $250-499
15% - $500

And most will spend at least $100 on gifts that promote outdoor physical activity

©2016 National Recreation and Park Association

The National Recreation and Park Association Survey was conducted by Wakefield Research  among 1,021 nationally representative Americans, ages 18+, between October 20 and October 23, 2016, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older. The margin of error for this study is +/- 3.1 percentage points at the 95 percent confidence level.