Mobile Revolution

February 1, 2013, Department, by Danielle Taylor

Is your agency keeping up with the smartphone and tablet world? It should.Smartphones and tablets have completely revolutionized the way Americans access the Internet, though they require mobile website optimization and wireless connectivity. Is your park and recreation agency keeping up?

87: Percentage of U.S adults who own a cell phone.

45: Percentage of U.S. adults who have a smartphone (iPhone, Android, Blackberry, etc.).

56: Percentage of U.S. cell-phone owners who use their phone to access the Internet.

50: Percentage of U.S. cell-phone owners who use their phone to send or receive email.

43: Percentage of U.S. cell-phone owners who have downloaded one or more apps to their phone.

67: Percentage of U.S. cell-phone owners who reported regularly checking their phone for messages, alerts, or calls, even when they don’t notice their phone ringing or vibrating.

31: Percentage of U.S. cell-phone owners who do most of their online browsing using their cell phone.

31: Percentage of U.S. adults who own a tablet computer (iPad, etc.).

4: Percentage of U.S.  adults who owned a tablet computer in September 2010.

26: Percentage of U.S. adults who own an e-reader.

Sources: Pew Internet: Mobile (http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx), Cell Phone Activities 2012 by the Pew Research Center (http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_CellActivities_11.25.pdf), The Best (and Worst) of Mobile Connectivity by the Pew Research Center (http://pewinternet.org/~/media//Files/Reports/2012/PIP_Best_Worst_Mobile_113012.pdf), 25% of American Adults Own Tablet Computers by the Pew Research Center (http://pewinternet.org/~/media//Files/Reports/2012/PIP_TabletOwnership_August2012.pdf).