**THERE ARE NO PRE-REQUISITES FOR THIS TRACK AND YOU DO NOT HAVE TO ATTEND THE FIRST OR SECOND YEAR TRACKS TO ATTEND THE PLANNING AND MANAGEMENT INSTITUTE**

Designed specifically for Second Year Graduates of the Reitz Marketing and Revenues Sources Management School, and others who are or would like to be senior level administrators in agencies, this intensive institute focuses on the best overall planning and management practices that help take parks and recreation agencies to the highest level of achievement.

• Best Practices in Master and Strategic Planning
• Determination of Core Services
• Level of Service and Comparative Analyses Tools
• Identification of Key Agency Accreditation and Administrative Benchmarking Standards
• Managing Community Outreach and Public Process
• Integrating Traditional and Alternative Funding Mechanisms
• “Managing Up” – Communicating Well with Decision-Makers and the Public

Reitz Marketing and Revenue Management School offers leading edge marketing, revenue and management tools.  Parks and recreation agencies are continually challenged to deliver more with less and to grow non-tax based revenue streams. In addition to the two-year program, the school also offers an Institute that focuses on the best overall planning and management practices and an Executive Forum that focuses on leadership development. Through an array of courses from product and fund development to communications, students will learn useful strategies to assist their park and recreation agencies in running more effectively and efficiently.