Date: 2/23/2012
Time: 2:00pm – 3:15pmEDT
Cost: $25 member     $45 non-member
CEUs: 0.1

Description:
So, we are in a bad economy. Do we stick our heads in the sand and wait until everything gets better or just get on with it? If you are going to stay in business you better get with it! Sponsorship dollars are tougher and tougher to find. However, the money is still out there! This session will give you the tools to be a successful sponsorship salesperson in this economy with everything from what to say and to whom to say it. Discover the full range of revenue options and learn how to find money for your programs.

Learning Objectives
1. Identify methods to comfortably and successfully solicit money for programs and sponsorship.
2. Develop a sales marketing strategy that is compatible with corporate needs.
3. Design a long-term revenue strategy for on-going success. 

                                                                         Register Today!

Speaker:
Sylvia Allen
President, Allen Consulting Inc.

Sylvia Allen is President of Allen Consulting, Inc. and has authored “How to Be Successful at Sponsorship Sales”, a reference guide to effectively packaging sponsorships. Ms. Allen was an Adjunct Assistant Professor of marketing at NYU where she taught sponsorship for 20 years as well as served as Program Advisor for the leading Events and Entertainment marketing program. Sylvia is also the founder of Sylvia’s Children, a 501(c)3 organization that supports schools in Uganda, Africa.