GET GOLF READY IN 5 DAYS
Get Golf Ready is an industry-wide adult player development program that has two main goals:
- To bring new golfers into the game in a fast, fun and gratifying way;
- To bring former golfers back into the game
Get Golf Ready was created under the direction of the World Golf Foundation’s GOLF 20/20 a nationally branded program to expand golf’s participant base by providing education and instruction at existing golf facilities throughout the country. Get Golf Ready is also Play Golf America’s 2009 featured program.
INDUSTRY INVOLVEMENT AND GET GOLF READY STIPEND
Get Golf Ready is benefiting from support and collaboration from the entire industry, including the World Golf Foundation, The PGA of America and other leading national and state golf associations, organizations, manufacturers, media and companies. All facets of the industry have answered the call by committing financial support to help administer the program, plus provide stipends to certified facilities.
As part of the first year of the Program, 700 certified facilities are targeted to receive a $1,000 stipend for hosting Get Golf Ready. While there is no limit to the number of facilities that may be certified, the stipend will be allocated to a select group of 700 based on:
- Limited number per market based on market size and proximity of sites
- Commitment to following guidelines and promoting the Get Golf Ready brand
- Experience with hosting successful player development programs
- Ability to provide on-course instruction and graduate play whether on site or through arrangements with area facilities
- Get Golf Ready programs open to the public
PLAY GOLF AMERICA IS DRIVING BUSINESS
Play Golf America an industry-wide national marketing campaign developed and led by The PGA of America to increase participation among new and existing golfers and to grow the number of people who play the game. Started in January 2004, the Play Golf America goal is to reach the millions of non-golfers who have expressed a desire to play, and the millions of occasional golfers who play between one and seven times per year.
In 2007, Play Golf America again saw a record year of leading consumers to PGA Professionals, golf facilities and helped facilities an expansion in programs and record participation. More importantly, PGA Professionals found National Promotions helped generate substantial revenue.
In fact, medians dollars spent on these programs included PGA Free Fitting and Trade-Up Month ($2,500); PGA Free Lesson Month ($2,472); American Express Women’s Golf Week ($2,150); and Take Your Daughter to the Course Week ($2,100). More importantly, these four programs had a $16 million impact to the golf industry.