Key Words on Parks


by Posted on March 8, 2012

Park BenchLate last year, the Parks & Recreation magazine staff and the NRPA IT team took on an interesting challenge: to construct a magazine website and begin producing a monthly web edition of the magazine. The journey took us all over the web. We examined what other similar publications are doing online, we drew up a wish list, and we architected a layout. Then, finally, we began filling that empty container with our features, columns, and departments. The new site, launched last month with the February issue, and the March edition just went live.


One of the illuminating things about producing content for the web is the step of identifying key word phrases. It’s a kind of reverse engineering of content—an anticipation of what researchers and readers might logically search for in the process of finding our articles online. It is an exercise that reinforced for me just how wide-ranging Parks & Recreation’s coverage is. And, more importantly, how dynamic and multi-faceted the field of parks and recreation is. Especially as park professionals take on more and more leadership in the drive to conserve natural resources. And as they continue to tackle critical health issues like our national obesity epidemic.


Want a sampling of the variety of key word phrases that define the March issue? Here are 10 (with links to the articles themselves so that you do not have to go through that inconvenient process of searching for them):


We’d like to hear your thoughts on the new web edition. What improvements should we plan for? What’s working well? What “web exclusives” would interest you? Feel free to post your comments below after taking a look around the brand-new web magazine.

Maureen Hannan
Senior Editor


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